It for fast fashion based on harvard business school case study. Zara international fashion at the speed of light question 1. Business strategy of fast fashion a case study of zara. Eric slond is functional consultant and cofounder of faect bv. A comprehensive framework for analyzing competitiveness in a case study on zara.
Zara case solution, fashion chain zara has achieved spectacular growth over a. An indepth case approach is adopted based on extensive secondary research. Request pdf business strategy of fast fashion a case study of zara this study analyzes the business strategy of fast fashion through zara, a successful. Scribd is the worlds largest social reading and publishing site. Amancio ortega, zara founder believe in close relationship between retailing and manufacturing is key for apparel industry because of unpredictable demand. It for fashion background zara, high fashion clothing producer and retailer, opened its first store in galicia, spain in 1975, and by 2003, had grown to 550 stores worldwide. A case study analysis of zaras operations strategy. Fast fashion case solution, focuses on inditex, an apparel retailer from spain, which has set an extremely fast response for its zara chain. External analysis inditex with its flagship brand zara should look to enter new zealand market, which is still untapped by the compan. Zara generates more than 70% of the group sales as they are committed in being a fastfashion brand than a highfashion brand. Essay on zara fast fashion case study solution 4745. Zaras value chain fast fashion a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time 2weeks.
Fast fashion case solution attracted from the increasing demand in asian countries, gap expanded its stores in asian markets, opening 40stores in india and 110 stores in china. Women bought around four times more clothes than they did in 1980, and they also dispose more clothes each year. This case study and supply chain model is based on data from articles listed in the bibliography below. Since zara has a very fast response to fashion, social blunders do. Zara has cracked the formula to fashion retail success. Case study zara fast fashion free download as pdf file.
It for fast fashion case solution, in 2003 zara cio must decide whether the dealer to upgrade the it infrastructure and capabilities. Fast fashion case solution, focuses on inditex, a clothing store in spain, which has launched an extremely fast response system for its zara. Introduction zara is a wellrenowned name in the field of clothes and accessories, all across the world. This is an advanced level case study work through a beginning level case such as cincinnati seasonings before attempting to work with this case. As described in a case study of zaras supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. Zara was described by louis vuitton fashion director daniel piette as. Zarafast fashion case study the tale of a fashion dilemma. Zara is an apparel chain owned at operated by the inditex. Zara case solution,zara case analysis, zara case study solution, annual report part 1. It for fast fashion case solution and analysis, hbr.
Zara fast fashion case study essay example for free newyorkessays database with more than 65000 college essays for studying. Zara case study the tale of a fashion dilemma student name. The case is based on the retail chain zara located in spain, it is regulating under the global value chain, and it is offering premium quality products for both the middle class and the higherclass customers. Describe zaras business model and its superiority over other competitors in the industry. Case study zara fast fashion retail supply chain scribd. Internationalisation, fashion retailing, branding, market entry, zara paper type case study 2. Fast fashion excel file, subjects covered competitive advantage globalization supply chain management target markets time based competition vertical integration by pankaj ghemawat. Case study of online retailing fast fashion industry. Technology also helped keep zaras costs under control. They are the third largest brand in the garment industry and are a unit of inditex. Zara is a spanish clothing and accessories retailer based in arteixo, galicia. Zara fast fashion case study solutions essay 1198 words. Internationalisation of spanish fashion brand zara abstract purpose research on the internationalisation of retailing has been mainly focused on market entry issues.
Zara fast fashion case study solutions 1210 words 5 pages. In what ways are elements of the classical and behavioral management approaches evident in how things are done at zara international. Zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. Zaras secret for fast fashion, zaras development and organization facilitated an easy flow. This not only keeps zaras designers informed of fastchanging customer trends and demand, but also provides the company with insight on lessdesirable merchandise. Focuses on inditex, an apparel retailer from spain, which has set up an extremely quick response system for its zara chain.
Zara case solution, zara case analysis, zara case study solution, annual report part 1. Zara fast fashion case analysis free download as word doc. Agasang,castro,cunanan,espiritu,mallari,sapnu,vitug. Business strategy of fast fashion a case study of zara request. Instead of predicting months before a season starts what women will want to wear, zara observes whats selling and whats not and continuously adjusts what it produces and merchandises on that basis. Focuses on inditex, an apparel retailer from spain, which. This thesis discusses the development of a methodology to optimize the purchasing process for seasonal, short lifecycle articles. This report included in my global lotistics class of kyushu business school. As inditex, the parent company of zara, continues operations they face a growth challenge between developing their lesserknown retail chains or determining the most effective way to expand zara into further geographical regions, both within europe and around the world. This report aims to develop and analyze the case of zara to explore zara s successful.
Hence, a super fast rate of operational responsiveness to customers was maintained and the dc was more of a place to merchandise than merely for storage. It is a popular fashion designing and manufacturing company, which has been declared as the most efficient market responding enterprise. Fast fashion case solution and analysis, hbs case study. Feb 21, 2005 this fast fashion system depends on a constant exchange of information throughout every part of zaras supply chainfrom customers to store managers, from store managers to market specialists and designers, from designers to production staff, from buyers to subcontractors, from warehouse managers to distributors, and so on. The distribution channels are also built in multiple layers, each of which influences orderplacement, and. International journal of eeducation, ebusiness, emanagement and elearning, vol. It specializes in fast fashion and offers womens, mens and childrens fashions at affordable prices. Pdf a case study on zara fashion monir hosen academia. Fast fashion hbs case analysis case study analysis. Founded in 24 may,1975 by amancio ortega and rosalia mera. Zara is specialized in women fashion and launches approximately 11,000 new products every year compared to 2000 4000 of its competitors. With its dramatic introduction of the concept of fast fashion retail since it was founded in 1975 in spain, zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures and age groups. Zara inditexs oldest brand, zara, was the pioneer of a new fashion category, called fastfashiontrendy catwalkinspired items manufactured quickly and sold at affordable prices. Zara needs just two weeks to develop a new product and get it to stores, compared to the sixmonth industry average, and launches around 10,000 new designs each year.
This report aims to develop and analyze the case of zara to explore zaras successful. The problem of optimally purchasing new products is common to many companies and industries. Essay on zara fast fashion case study solution 4745 words. Establishing zaras fast fashion apparel chains in galicia spain was a noble idea as the case study pointed that by late 1990s, only us exceeded western europe in terms of total retail sales where chains accounted for about 85% and 70% of the total sales respectively.
This report aims to develop and analyze the case of. Suitability of locating inditex in galicia spain for the emergence of apparel retailing powerhouse. The rest of the case focuses on inditex, particularly the business system and. This paper attempts to examine the internationalisation process from a branding perspective using spanish fashion retailer zara as a case. Analyzing inditexs other retail chains and zara will. The zara casestudy demonstrates everything faect believes in it can give you an competitive advantage. Marketing in fast fashion in mid springsummer season 20, oscar perez marcote, director of the zara business unit at inditex since 201, sat in his office preparing for a meeting with inditex ceo pablo isla tejera. Fast fashion excel file, subjects covered competitive advantage globalization supply chain management target markets time based. Zara is one of the worlds most successful fashion retail brands if not the most successful one. This case study aims to identify what operating system would be best for zara. Internationalisation of spanish fashion brand zara introduction despite the increased volume of research on the internationalisation of retailing since the end of the 1980s burt and carraleroencinas, 2000, attention has been devoted. Zaras secret for fast fashion, zaras development and organization facilitated an easy flow of. Fast fashion case solution, focuses on inditex, a clothing store in spain, which has launched an extremely fast response system for its zara chain. Zaras fast fashion edge speed and responsiveness to customer demand drives zaras business model by susan berfield and manuel baigorri.
This thesis describes how this challenge was addressed at zara, a leading retailer in the fast fashion industry. Fast fashion harvard business publishing education. Should they maintain their current dosbased pos system or should they upgrade to a more modern system. Our toolbox for supply chain challenges is the latest addition to the faect portfolio. Zara is a world famous retail chain based in spain and is extremely successful in their supply chain. This fast fashion system depends on a constant exchange of information throughout every part of zaras supply chainfrom customers to store managers, from store managers to market specialists and designers, from designers to production staff, from buyers to subcontractors, from warehouse managers to distributors, and so on. Zaras secret for fast fashion hbs working knowledge.
Acquisition of new brands like intermix and piperlime has allowed gap to diversify the targeting audience. It for fast fashion 3 executive summary this paper presents an analysis of zara, an international retailer that follows a simple, yet unique. Just within western europe, for instance, one study concluded that the british. Zara case study the tale of a fashion dilemma student. Pdf zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. Working on this case will be challenging but the skills and insights you develop here will be the same skills and insights you use to manage a real supply chain like zaras. This study analyzes the business strategy of fast fashion through zara, a successful fashion brand from inditex spain. It for fast fashion describe zaras business model and its superiority over other competitors in the industry zara is one. Zaras product development teams attended high fashion fares and exhibitions to translate the latest seasonal trends into the designs. According to a study by cambridge university, people bought around 30% more clothes in 2006 than they did in 2002. A better fashion business model zara is one of the most well known brands in the world and is also one of the largest international fashion companies.